Taking Industry Expertise and a Hands-On Approach to Creating Lasting Value

We combine investing and strategic knowledge of our partners with the operational insights from our functional experts and work collaboratively to maximize impact

White Pine At A Glance


primary investments over our firm's history


distinctive industries participation


C$ million of equity capital commitments


Professionals with local and global expertise


employees working across portfolio companies


C$ billion of portfolio company revenues

Our Story

White Pine Equity Partners is an independently owned and operated private equity fund manager, with founding partners that have worked together since 2000.

We actively seek investment opportunities across Ontario, and at times across Canada.

Ontario is growing fast and is home to some of Canada’s most talented entrepreneurs and business owners. We remain focused on the potential of this region and are proud to be working at its frontiers.

Our on-the-ground insights, local access and knowledge, and experience in international best practices form the foundations of what we do. We are privileged to be creating lasting value for portfolio companies and contributing to the social and economic development that fuels the region’s growth.

Local networks, international expertise

As a homegrown Ontario firm, our investment strategy has been consistent since day one: focus on the sectors that continue to transform the region. White Pine's long-established presence and investment track record in our core markets is underpinned by deep local knowledge and strong relationships built over the years.

Focused on Partnership

With an emphasis on long-term relationships, our areas of investment capture a dynamic segment of enterprises across different industries. What sets us apart is our partnership approach and our focus on active ownership. We work intently with business founders, entrepreneurs and portfolio company management teams to deliver sustainable transformation and generate long-term value.

Value Creation

Our cohesive team has wide-ranging experience across multiple industries and markets. To establish or solidify each company’s leading market position, we implement a three-to-five-year program of strategic, operational and financial improvements and work closely with management teams to create lasting value for portfolio companies.

Our Values

Everything we do is grounded in our enduring values. Strengthened by our experience of navigating downturns and investment cycles, we are united in our shared beliefs and approach to investing with integrity.

Canadian Values

Canadian-owned, operated and oriented. Ontario is not just home to our key decision makers; it is integral to our DNA and working culture. Unencumbered by bureaucratic reporting structures, we are swift, astute and respectful in how we execute deals.

Partnership Focused

Strong relationships are essential to how we work. We see ourselves as collaborative partners, working with management teams and other stakeholders to ensure success.

Strategically Minded

To develop and refine long-term strategic goals, we continuously analyze and evaluate business plans, deepen our understanding of market trends, and partner with key stakeholders and management.

Upholding Integrity

Uncompromising when it comes to professionalism, business ethics and transparency, we hold ourselves to the highest standards and principles.